Culture, as also in agri-culture
Nearly 2.5 billion smallholders cultivate the world's arable land, strategically positioned to tackle multiple Anthropocene challenges. When consciously adopting ecologically-based pest management practices, they can improve resource use efficiency, slow biodiversity loss, curtail environmental pollution and safeguard human health (see Wyckhuys et. al, Ecological illiteracy can deepen farmers' pesticide dependency).
In Cambodia we try to help changing the culture of applying pesticides. The Antwerp Institute of Tropical Medicine does research in relations between exposure to pesticide and illness. The next step is to understand the the farmers’ willingness and ability to take up new information, endorse environmental activities, and use these changes in culture to increase positive behavioural change. On the picture is my good friend Channeang who is always the best guide one can find!